What is a Trademark? | Why are Trademarks Important?

Trademarks are essential to the success of your business. In fact, they are the most valuable assets your business will ever own. But what exactly is a trademark and why are trademarks so important? In this video, trademark attorney Morris Turek explains the basics and shares his knowledge and experience to help you understand trademarks and the important purposes they serve. As a trademark lawyer, Morris regularly advises his clients on how to properly use and register their trademarks to help ensure the greatest possible return on their investment.